Each year, we attract over 3,000 people into the city centre for an evening of fun and entertainment at the Christmas lights switch-on event.
Throughout the end of November and the whole of December, visitors come into the city centre to see the lights, visit Santa, attend Christmas parties, and undertake Christmas shopping. This provides lots of opportunities for your brand to be seen by residents, other businesses and visitors alike.
With various Christmas activities taking place during the festive period and the surrounding streets illuminated with thousands of twinkling lights, sponsoring Peterborough's Christmas lights display is a great way to increase brand awareness and to help ensure Peterborough has light displays of which residents can be proud and visitors travel to see.
It is an opportunity for you to give back to the community and gain prime visibility for your business:
- 3,000 people attend the Christmas lights switch-on event
- 188,785 views on social media posts about the city centre at Christmas
- 5,500 livestreaming views on Facebook and YouTube of the switch-on
Sponsor Peterborough's Christmas tree and lights for 2025
We are again offering sponsorship packages and opportunities for Christmas 2025 to fund the Christmas tree, lights and switch-on event.
If you are interested or would like more information, please email: communications@peterborough.gov.uk.
Bronze £1,000
- Brand included in all press releases with a special thank you for sponsorship. All press releases are promoted on our social media channels and followers would be linked back to the press releases on our website which would include your name.
- Information about your brand and company shared on our intranet with 1,800 staff.
Silver £3,000
- Brand promoted on one of eight Christmas tree boards for six weeks during the festive season, creating the perfect photo opportunity for family and friends.
- Brand included in all press releases and promoted regularly on social media channels with a special thank you for sponsorship.
- Branding on main stage screen at the event.
- Information about your brand and company shared on our intranet with 1,800 staff.
Gold £5,000
- Brand included in all press releases and promoted regularly on social media channels with a special thank you for sponsorship.
- A lamppost banner in the city centre to advertise your business or event for up to 12 weeks.
- A stall in the city centre on the day / eve to promote business.
- Branding on main stage screen at the event.
- Special thank you on Peterborough City Council's website banner that links directly to our website which will link to your business.
- Information about your brand and company shared on our intranet with 1,800 staff.
Headline sponsors £10,000
Special recognition across all communications and at the switch-on event for being main sponsor.
- Brand included in all press releases and promoted regularly and individually on social media channels with a special thank you for sponsorship.
- Two lamppost banners in the city centre to advertise your business or event for up to 12 weeks.
- Stall in the city centre on the day / eve to promote your business.
- Brand mascot invited on stage.
- Branding on main stage screen at the event.
- Radio interview opportunity prior to switch-on.
- Photo opportunity at the Christmas tree with the Leader of the Council.
- Special thank you on Peterborough City Council's website banner that links directly to our website which will link to your business.
- Mention of being lead sponsor in the Leader's weekly column that is published in the local news (Peterborough Telegraph) - this will also appear on the council's website.
- Mention of being lead sponsor in the Leader's announcement at Full Council which is livestreamed on YouTube.
- Dedicated social media thanking you for being lead sponsor.
- Information about your brand and company shared on our intranet with 1,800 staff.
